How Saying ‘No’ Can Save Your Business

Isn’t life all about creating boundaries? You need boundaries with your friends, boundaries with your children and boundaries when it comes to your business. As a business-owner, it’s tempting to hoard opportunity. You want to get experience! You want to get your name out into the marketplace. You want to be seen and cater to people who are clients or have the potential to one day be clients. In some ways, this is a clever approach to business, but if you’re not careful it can quickly slip into a matter of entrepreneurial suicide.
Let’s get this out of the way, shall we? You cannot be everything to everyone. You can’t take on every invitation. You can’t do it all. It’s tempting to try, but this is not the way lasting growth is made. So, now that we understand that, why not take a look at how saying ‘no’ can actually be a blessing in disguise.

Don’t Lose Focus

When we say yes to everything, we become strained. When we’re strained, a few things happen to our business. First of all, we begin to dread getting up

every day because we know how much work there is on our plate. We become discouraged when the work that we’re doing rules our life and doesn’t actually deliver us closer to our goals. We lose our focus, drive and passion, and it happens fast. Saying ‘no’ to things that aren’t directly beneficial will ensure that you have the time and energy for the things that will directly aid you in success.

Identify What Works

Before you know what to decline and what to accept, take a step back and evaluate the events that you’ve seen as successes. Which events led to new clients? Which undertakings produced measurable results? Once you know which things work for your business, you can develop a list of criteria for future acceptance.

Practice Makes Perfect

Saying ‘no’ isn’t easy at first, which is probably why you’re tempted to avoid it. Still, like most things, saying ‘no’ will become easier with practice. Design yourself a quick two sentence decline, thanking the invite for the opportunity and asking them to consider you again in the future when opportunities arise. Becoming a master of this decline is an excellent way to make a good, albeit different impression on other entrepreneurs and marketers. You establish yourself as someone who values their time and who gives great consideration to your business, which is an admirable quality.