If you’re one of the people who wants to use social media, but can’t help feeling stretched by the time and organization it seems to take, you’re not alone. The market today is changing, and now more than ever before, business owners are faced with the need to sell themselves on a daily basis, while not being obnoxious or annoying their target audience. That certainly sounds overwhelming; especially when you consider the sheer volume of social media networks that are out there. Don’t start breathing into a brown paper bag just yet, there are some things that you can do to keep yourself from spending all of your time managing social media.
One of the benefits to the social media world is that there are a lot of people out there facing the same struggles that you are. In light of this, some very clever people have developed tools to help the rest of us streamline our social media outreach. Some of these tools include Hootsuite, Tweetdeck and Tailwind. Take a look at each one to see which platform you like better.
Stick With What Works
Depending upon your target market, you may not have clients on every social media platform. The good news is that you really only need to post on the platforms that your clients frequent. Facebook and Twitter tend to be the most popular, with LinkedIn and Google+ serving a different crowd. Instagram and Pinterest are very visual mediums, and Youtube works well for those who are looking to establish expertise. Familiarize yourself with your audience, and then go where they’re going to be. This is where a social media strategy comes into play.
If you’re truly overwhelmed, it may be time to consider hiring a social media manager or virtual assistant. With someone else’s expertise on board, you can rest assured that your social media marketing is handled reliably and professionally without taking up loads of your time.